04- Initial Research- Codes and Contions: Contents Page

Codes and Conventions of Contents Page:


NME always use the "Inside this week" tag line on the top of their contents page. This shows consistency, and will entice their regular customers, as its familiar. The font is Serif, which is probably so that it looks more friendly, as the san-serif front cover would of grabbed the attention because its loud. Its still in capitals and bold, which shows that it still grabs the attention of readers. In the other magazine, they talk about the "new genre, which could work as it may appeal to the audience who feel more unique being identified with a new genre.


The fact that there is a lot of pictures is really eye-catching, because there's so much to look at, and at the same time you can very quickly and easily see what there is in the magazine without a lot of reading.
Its not necessarily a stereotypical contents page, as most are in list form. The way this is laid out like a collage is more enticing, and it lets into the kind of audience they want to attract. This creates a direct mode of address, as by keeping consistancy with the same line and it almost creates an "attatchment" with the readers.


The way NME lay out their contents page could almost be described as "messy". It leads me to believe that they're trying to attract their target audience by laying it out kind of like how a teenager would have posters on their wall, which helps their sales as they actually are well known for their posters. The other one is the same sort of style, but more tidy and neat. This links in with personal identity gratification theory, as it reflects the person reading it.

The page numbers in NME aren't in any sort of order across the page, but they're in bold font, so its easily visible. Again, you don't have to do much reading to see what or where you need to go. This may be due to the idea that their target audience are young males who have a job, so they are too busy to sit and read it properly.The other one is in order, again because it is a more neat and clean magazine.

Codes and Conventions of Contents Page:
- Consistant tag line
- Serif font
- Less writing, more pictures
- Direct mode of address
- Keeping in line with target   audience