NME have a very specific way of laying out their Double Page Spreads. Usually, although it is "double page", the picture of the artist takes up one whole page. The direct mode of address creates a relationship with the reader.
The title of the article then takes up anywhere between a quarter to half of the other page, making it a main feature. This doesn't leave much room for the article, so the writing of it is usually small. NME make up for this by separating questions and answers with colour, rather than font size.
The lead paragraph of the article is usually an enticing line written from the interviewee or the editors PoV. In The Pretty Reckless article, it asks a question, and this question intends to be answered in the article. This is a way to get people to read the article from just the strapline, as they want to know the answer to the question.
NME, and many other magazines, tend to have one pull out quote from the article, as this gives a small, quick insight into the artist themselves.
The font on their DPS are usually one san-serif font for the main title, and a second serif, more casual font for the strap line. The articles almost always have a drop cap, making the first letter stand out. This may be to mirror a lot of old fashioned news papers. This may be because the target audience may see themselves as those who prefer older, classic music, so the layout must match the style. However, thers also a chance it could be interpreted differently, as reception theory states how different social groups can take things differenty.
Codes And Conventions of DPS:
- Large 'page size' image
- Black, white, and one other colour
- San Serif title
- Drop cap
- Enticing lead paragraph
- At least one pull out quote
- No picture in background
- Question in lead paragraph, answer in article
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